CLIENT
Microsoft
Chris Capossela, Chief Marketing Officer
Kathleen Hall, Chief Brand Officer
Carol Hutchinson, General Manager
Lori Gross, General Manager
Sven Seger, Global Creative Director
Phyllis Murphy, Sr. Creative Director
Si Daniels, Principal Program Manager
Andrew Glass, Principal Product Manager
Steven Wiens, Strategist
Steve Simmons, Director of Advertising
Shyla Lindsey, Design Director
AGENCY
Sean Bryan, Chief Creative Officer & ECD Global Brands
Cristina Reina, EVP Global Executive Creative Director & Head of Art
Pete Johnson, EVP Executive Global Creative Director
Socrates Papazoglou, SVP, Executive Account Director
Shayne Millington, Chief Creative Officer
Stacy Flaum, SVP, Executive Integrated Producer
Erica Yahr, Global Executive Strategy Director
Amadeo Plaza, VP, Strategy Director
Pierre Lipton, Global Executive Creative Director
Luke Flynn, Group Creative Director
Christiano Abrahao, Group Creative Director
Guilherme Racz, Group Creative Director
Lucas Casao, Group Creative Director
Chocho Han, Designer
Amber Guild, CEO
Stella Warkman, SVP Director of Creative Excellence and Operations
MJ Soler, Sr. Integrated Producer
Jory Sutton, Sr. Integrated Producer
Gabriella Dickens, VP, Account Director
John Dunleavy, President McCann Worldgroup NA
Emily Portnoy, Chief Strategy Officer
Mook Phoungbut, VP Design Director
NAFFA
Abdoulaye Barry, Co-Creator ADLaM
Ibrahima Barry, Co-Creator ADLaM
Jamra Patel
Mark Jamra, Founding Partner
Neil Patel, Partner
Andrew Footit Design
Andrew Footit, Typeface Designer
Craft
Aaron Kovan, EVP, Chief Production Officer
SUMMARY
The U.N. predicts that 90% of the world’s languages could be extinct within the century. Pulaar, the language of the Fulani people, a West African community of 60 million people spread across the world, was one of them. Pulaar had no writing system. Two brothers, in 1989, began working on an alphabet. Fast forward to the present, Microsoft worked with them and their community to revise, optimize and digitize their alphabet, bringing their people to the digital age and preserving their culture for generations to come.
